Social media comes packaged with a lot of benefits for the potential marketers. Social media sites are ruling the roost currently and promise to stay there for sometime to come. So tapping the sites' potential to the maximum can be advantageous in many ways.
What is SEO all about?
SEO or search engine optimization comes with its own set of advantages. With around a million searches happening each minute, a website can easily pass off as invisible or non existent if it is not listed in the search results. More importantly, SEO is about building an online brand for yourself rather than being ranked.
How to use social media marketing for SEO?
There are many factors which decide the rank of a website in the search engines, and optimizing it is the only way to succeed in the race. Below are the few ways in which you can use social media marketing sites for search engine optimization:
Social networking: The social networking sites are an ideal platform to establish a relationship with potential customers in order to build a strong and steady network. Creating a profile in these sites and updating it will be a good way to show your presence in the search engine. This in turn is sure to increase your brand presence too.
Keywords to media posts: Using keywords in the hash tag and stylizing it with a # symbol in Twitter greatly help your tweets get included in the search engine results page.
Facebook, unlike Twitter, can support a greater word limit. So, you will have more space to target the keywords in your media posts on Facebook. The title you use while sharing a link provides a good option for incorporating keywords. You can also provide a short description about your content. This, surely, is a great place to use keywords.
Driving traffic: Boost your search engine results by posting a snippet of your site's content or blog in a social media platform and attract a wider group of audience. This is a sure-shot way to drive traffic into your website or blog. The snippet can also have a call-to-action which will be responsible in driving visitors from Facebook or Twitter to your blog or website.
Instead of posting the entire content on a social networking site, you can use it effectively to lead the visitors to your website. This is how your social media profile can serve as an ideal gateway to your website.
Joining forums and communities: There are certain groups, forums, and communities which can help in promoting your brand among a fairly large audience. So, try and participate in the events organized by these communities and be an active member of such forums. The influence of these social media posts will be clearly observed in the search engine results.
Maintaining time frame: You need to make frequent posts in social media platforms in order to ensure a better engagement between you and the target audience. Posting content once and staying away from it for the next two months will not give you the best result. Social media marketing forms a major component of SEO and needs to be utilized fully so as to help you make the most of it.