“SEO” term stands for search engine optimization. Many of the people or webmasters don’t know that actually what is SEO? As all knows that “SEO is the process to increase the visibility of a webpage or website in major search engine results like Yahoo, Google, and Bing etc.” But most of people don’t know how to optimize a page that it can dominate the rankings. Here I am going to elaborate the SEO term-.
SEO (search engine optimization) has two parts.
On page Optimization: - Onpage optimization is the page process to make changes in our webpage/website which can affect the search engine ranking. There are many factors which can affect the search engine results but I will tell you these factors in inner pages.
Off page Optimization: - In offpage optimization we don’t make changes in our webpage/website. We do many other things to increase our ranking. I will tell you all about the off page factors in inner lessons. Onpage optimization can give you a same position jump but it is only offpage which has ability to give you a magical jump like from 750 positions to 1st position. So we will discuss very deeply about offpage in our offpage optimization page.
After the recent updates SEO’s has become skeptic about the benefits of search engine optimization. Well, this technique is still beneficial for improving the visibility of the website. Many cheap web design companies contradict this viewpoint, but in reality remains by mapping right kind of keywords you can attain success. The article gleans on the benefits provided by seo.
It improves the traffic to the website- Every web development company wants to get more traffic on the website. When the website is mapped with the right kind of keywords the traffic of the website dramatically improves. It is an acknowledged fact that 58 percent of the clicks are taken by the websites that ranks high on Google and other search engine bots.
Thus, a good SEO technique helps to promote the website. Nonetheless, through it a company will be able to increase the page ranking as well as the conversion rates.
Localized approach- With SEO the web development company will be able to cater the targeted customers. For instance, if you are a web design company that provides a host of services like website designing, joomla, cms services and magento theme template design services. If your website is well optimized, then the customer would be able to locate your services easily. Hence, the company will be able to mint money easily.
Increase in ROI- In the present times, the business credibility is judged through Google. Moreover, if you incorporate traditional methods of marketing like using flyers, brochures, etc then the return on investment won’t be high. Hence, a cheap web design company takes crutch of Internet marketing. These techniques helps website to get higher ranks.
24 hours visibility- If the website is well optimized then it gives round the clock visibility on the Internet. So, if the customer searches for a particular product, it will be displayed on the Google. Hence, it is essential that each and every page should be indexed on the Google. The neat trick is to add site map on the website.
Capitalize the opportunities- Through effective SEO techniques a small web design company will be in a better position to compete with large scale companies.These small companies won’t have sufficient budget for the promotion of website, but through effective seo optimization techniques a business will be able to compete with a large scale business.
Website promotion at cheap rates- Most of the web design company add this method in their portfolio because it is a cost effective method to promote the website. Moreover, the cost involved is also minimal.
In the nutshell, we can say that SEO is a technique that can help you to get a positive impact on the business.
If you are going to do SEO for your website then it is most important that you must know that how search engine works and which is an important factor of search engine optimization.
When we enter any string in search engines search bar then it shows the relevant results. Search engines perform several activities in order to show search results.
Crawling: - crawling in the procedure to fetching all the linked WebPages to a website. This activity is performed by automated software. This is known as Crawler. This is also called Spider. In the case of Google search engine it is known as Google bot.
Indexing: - indexing is the process to create an index file of all the fetching WebPages and storing them in to giant database from where we call recall it later.
Processing: - when we enter any request in the search any search the search engine processes it and it compares the search term in the search request with the pages that are indexed by it in the database.
Relevancy calculator: - after processing search engines checks its relevancy with the content. When it gets more than one pages which contains the search string then it starts calculating the relevancy of the pages found.
Generating results: - after calculating relevancy we move through the last activity of the search engines. It simply displays them in the browsers.